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Jardines Salsa Campaign
BACKGROUND: Jardine’s is a salsa and street taco sauce company that is known for its unique and mouth watering combination of flavors.
EXECUTION: An integrated campaign that honors the culture that inspired the salsas in the first place. Jardine’s is aiming to show love and support to the Latinx community while taking the Jardines food truck to food deserts that lack diversity in order to educate and use a percentage of the proceeds towards charities that support the Latinx community.
CONCEPT: Where Authenticity Meets Exploratory
Jardines Food Truck
Jardines Menu, each of the “Dish of the Day” orders will include a recipe card with a bio on the person who wrote the recipe
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