Sephora X Spotify Campaign
OBJECTIVE: Create a Collaboration between Spotify and Sephora by making makeup bundles essential for certain looks and personalizing a playlist to go with each bundle. We want to make getting ready for an event the big event.
WHY: Music and makeup are both outlets of creativity and activities many people love. Bringing them together only enhances the experience. The bundles and playlists function as a starter pack to start listening to different types of music and expand into more makeup products/looks.
TARGET: Our target market is women aged 15-27. These can either girls who are just starting to use makeup and looking to expand, music lovers who want to create looks based off of their favorite songs, or people who love to dress up and get ready for fun.
Full Glam Bundle
Includes: Lily lashes, Huda Matte Liquid Lipstick, Anastasia Modern RENAISSANCE Palette, Marc Jacobs Liquid Eyeliner, Laura Mercier Setting Powder, Benefit Hoola Bronzer, Nars Full Coverage Foundation, Tarte Shape Tape Concealer, Kat Von D Brow Pomade, and Anastasia Glow Kit (products are customizable for skin tones)
An insert comes in each bundle with a collage for different inspirations drawn from the looks and a QR code that opens up the spotify playlist inspired by each look
Sunny Bliss Bundle
Includes: Buxom Lip Gloss in Debbie, Marc Jacobs Coconut Bronzer, Too Faced Papa Don’t Peach Blush, Too Faced Better Than Sex Mascara, Benefit Gimmie Brow, And Boscia BB Cream
Y2K Bundle
Includes: Tower 28 Lip Gloss, Marc Jacobs Mascara, Urban Decay Eyeshadow, Urban Decay Eyeliner, House Party Body/Hair Glitter, and Milk Holographic Highlighter
Cry Proof Bundle
Includes: La Mer Micellar Water, Tarte Shape Tape Concealer, Laura Mercier Setting Powder, Anastasia Melt Proof Brow Kit, La Neige Grapefruit Lip Balm, Too Faced Better Than Sex Waterproof Mascara