Uber Eats Campaign
PROBLEM: Uber eats lacks differentiation among competitors and people see delivery options to be limited-only having junk food and comfort food.
TARGET: Cooperate ladder climbing professionals aged 28-43. Their diet is very important to them, but with busy days and unexpected pandemics, they are unable to cook every single day. they don’t want to have ordering delivery be a loss in their whole day of wins.
SOLUTION: Show the target market that Uber eats won’t put an individuals priorities on the back burner. Uber will help the target to succeed by satisfying their health needs, not just their comfort food cravings.
CONCEPT: Eat the Way you Want
30 Second Ad- Presented on streaming platforms such as: Hulu, Twitch, and YouTube
1st Instagram Spot- Uber Eats already has a great Instagram so we created these flowchart quizzes to ad an interactive element and emphasize priority in a fun way
2nd Instagram Spot: Adding a new highlight to Uber Eats’ Profile that will have user generated content (submitted via DM or tagging) showcasing their Uber Eats catered Themed Dinners
Animal Crossing in Game Features: On May 11th, also known as National Eat what you want Day, the Uber Eats brand ambassadors: Teryn, Momo, and Lars will take over an island and hide Easter eggs of exclusive UberEats discount codes, place exclusive furniture all around the player’s island, and, after May 11th, each brand ambassador has their own food specific holiday to celebrate with players. For example, June 17th, Eat your veggies day, Teryn will appear and hide UberEats codes and goodies around the island for specific dietary focused restaurants.
TEAM: PHAT
MICHEAL BRADICAN (COPYWRITER, HTTPS://BRADICANCAN.SQUARESPACE.COM ),
SYDNEY REID (STRATEGIST, HTTPS://SYDNEYREID.COM )
TREYVON THOMAS (STRATEGIST)
CIELLE DULLAS (ART DIRECTOR, HTTPS://DULLASMJB.WIXSITE.COM/YIPKIP)
MANDY ASTE (ART DIRECTOR)